TikTok's audience exceeds 1 billion active users. The specificity of the platform is in the distribution of video content, which may be of interest to users from different countries. It is not necessary to know foreign languages well in order to gain a large audience. Especially if you publish travel content. The city of Leo inspires, so you will always find new topics for bright videos. And we will give advice on how to promote Tik Tok and maintain profile activity!
How to promote Tik Tok and create your own travel blog
Getting started is probably the most difficult stage for any blogger. You need to understand the specifics of the platform, come up with a blog concept, and understand the visual design. To save time, you can choose a convenient service to increase statistical indicators in TikTok and focus on other, no less important aspects.
Перед тим як публікувати відео про ваші подорожі вулицями Львова, підготуйте профіль. Він має бути зрозумілим для кожної людини, що вперше побачила ваш акаунт. Опрацюйте такі важливі моменті, як:
- Avatar. Upload your own photo or image that corresponds to the topic of the blog (ethnic symbols of Lviv region, tourist equipment, video equipment, etc.). Consider that images of real people are more believable.
- Nickname. It should be short, easy to remember, and express thematic words, for example "Hanna_Lviv" or "Lviv_Travel". This is one of the free Tik Tok promotion methods that will increase the chances that someone interested in Lviv will find your video using the search engine.
- Profile description. It should explain to users who you are, what you do, why Lviv will be the main character of your content. It is important that it is not boring. So add something interesting - intrigue, humor, potential benefit for the audience. Don't forget contact details for advertisers: this is a must-have if you are interested in how to promote your Tik Tok to earn money. Include the website address, links to other social networks, and a phone number.
Do you need to connect PRO status for promotion?
Pro status is convenient and useful, especially for those who are interested in how to gain followers and promote their profile. It's free and will open up access to additional features of the platform. Including:
- General statistics. Information about the number of views, subscribers, unsubscribes, likes and comments can be of interest to advertisers.
- Statistics of publications. Use audience activity data to understand how to promote Tik Tok in the future.
- Category selection. Specify the direction in which you plan to engage, so that the platform shows your videos to interested users.
- Advertising in TT. With the help of an advertising campaign, you can increase the number of views on TikTok.
What kind of travel content goes into Tik Tok
Here's a simple tip on how to become popular on Tik Tok: talk about what makes you special. Perhaps you are an expert on Lviv coffee, known throughout the country, or do you know many secrets of the city of a thousand lions? Social network users in 2024 are capricious and picky — don't post information that can be Googled in a few minutes. Even if the geography of your travels is limited to the streets of Lviv, try to make unique content or show already known places under your own "sauce". TikTok viewers love emotions. So feel free to react lively to events that happen during travels, share your own thoughts, joke with the audience.
Content that is subject to a certain idea receives more audience sympathy. If you have doubts about how to promote a video on Tik Tok, because you do not know what exactly will interest viewers, analyze the statistics. Once you find your niche, continue making videos in the same style. And in order to draw attention to your profile, don't be lazy and take the time to write an interesting description for each video on TikTok. Such an announcement should encourage the viewer to watch the video and react — like it, leave a comment.
Of course, the audience likes content that is filmed with high quality. But at the beginning of your career as a travel blogger, when you are still thinking about the question of how to promote a Tik Tok video "from scratch", you may not have professional equipment. But this is not a reason to give up your goal. Be sure - even on a smartphone you can shoot a good video, process it in a free editor. It is enough to spend a little inspiration and time.
Even popular bloggers sometimes shoot videos that do not reach the audience. Our advice: if you also have such videos, do not delete them! Everyone has failed attempts, but the interests of the audience can change. Maybe in a month or a year, your situation will change for the better.
A few ready-made ideas: how to promote Tik Tok if you are from Lviv
The travel format is one of the most interesting. Videos arouse lively interest both among TikTok viewers and are popular in other social networks. In addition, content can be shot not only about traveling around the country, the world, resorts, etc. You can focus only on your hometown and later expand your geography. For example, viewers get content about interesting aspects of life that characterize the city of Leo: history, culture, cooking, real estate, legends, mysteries.
You can choose any topic or talk about each one, and you can travel with a specific purpose — for example, to make your own rating of bookstores or visit new establishments. It can be anything you like. The main thing is to combine the videos with a common idea. This is always interesting to watch!
How to keep users active
To gain popularity and earn from a travel blog, you need to work not only on increasing the number of views, but also always be interested in how to raise an asset in Tik Tok. They will help you:
- challenges
- flash mobs
- contests
To gain views on TikTok, participate in popular challenges. You can even start your own by challenging other users. For example, offer to compete and take as many beautiful pictures as possible of the old gates and arches of the courtyards of Lviv tenement houses in a certain time. If the idea catches on, it will draw attention to your account.
Post content regularly, but remember that TikTok is quite unpredictable. One video can get to the top of recommendations, while another, even very similar to the previous one, will be ignored. The more videos there are on the channel, the higher the probability of getting a lot of views and gaining followers on TikTok.
Maintain contact with the audience: answer comments, come up with interesting questions about traditions or trends known only to Lviv residents, in the following videos. This encourages TikTok viewers to share their opinion more often.
How to promote Tik Tok so as not to get into a shadow ban
A shadow ban is given to those who violate the rules of the platform. Therefore, in Tik Tok, as in other social networks, it is forbidden to publish:
- obscene language;
- propaganda of drugs and alcohol;
- hard content;
- erotica and pornography;
- spam
If you use a cheat in Tik Tok, contact proven services that work with the algorithms of the social network in mind. Then the growth of activity will look quite natural and will not lead to a ban.
Promotion in Tik Tok: useful tips
If you are interested in how to make a Tik Tok video fly, and not to achieve short-term success, but to really capture the attention of the audience, use all the possibilities of the platform:
- Follow trends in your industry. You can find out what is popular on TikTok right now in the recommendations.
- Collaborate with other bloggers, comment on the posts of popular users, like other people's videos to get a reaction in return.
- Try running targeted ads to get more views. TikTok doesn't have a lot of tools for running ad campaigns, but there are some. This will help increase the popularity of the channel. Write thematic hashtags for each video, and then the promotion of Tik Tok will go faster.
- They should accurately convey the essence of the video. When using a certain hashtag, do not forget to analyze the statistics and, if necessary, adjust the promotion strategy.
Experiment, talk about Lviv in your own style, use effective tools for TikTok promotion and have fun with the process!
